Discover Marie Jo Lingerie: Perfect-Fit Bras, Everyday Comfort & Iconic Styles
Belgium brand Marie Jo has been creating feel-good lingerie since 1981, designing luxury bras and briefs that combine style, comfort, and a flawless fit.
Their speciality? Perfect-fit bras and matching briefs women love to wear every day. Think supportive lingerie, zero drama, and good vibes only. From everyday bras to iconic lingerie sets, Marie Jo designs are all about confidence, comfort, and timeless elegance.
From our iconic collections to fresh new favourites, each piece of Marie Jo lingerie is made to make you smile. Think of their bras as your invisible force, that perfect-fit feeling that makes you strut a little harder, smile a little brighter, and tackle your day with extra sparkle. These are bras designed for real women, tested in daily life for comfort, support, and durability.
Meet the icons:
Avero
Some things just feel right. Since 1996, the Marie Jo Avero bra has been the go-to choice for women searching for a comfortable, stylish everyday bra. Instantly recognizable and endlessly wearable, Avero is the ultimate lingerie staple.
With its signature checked fabric, iconic daisy straps, and legendary comfort, Avero is more than just a bra, it’s a feel-good essential. Designed with a perfect fit, premium materials, and tested by real women, this supportive bra proves that style and comfort truly can go hand in hand. Once you wear Avero, you don’t need to think twice—you just know it’s right.
Tom
Looking for a bra that’s comfortable, stylish, and versatile? The beloved Marie Jo Tom bra is a true fan favourite. Known for its smooth finish and elegant look, this non-transparent bra is perfect for everyday wear or special occasions.
The multi-way straps make Tom incredibly adaptable. Wear it as a halter bra for a modern look or style it traditionally for a timeless silhouette. Finished with playful circle straps, this bra delivers all-day comfort without digging or restriction.
The Tom Strapless bra is our most popular and comfortable strapless ever. Yes, this is a strapless bra you’ll actually want to wear, offering reliable support and a seamless look under any outfit.
Louie
Meet the Marie Jo Louie bra, a newer favourite taking the lingerie world by storm. This ultralight spacer bra feels like wearing nothing at all while still offering excellent support and shape.
With a smooth, non-transparent design, Louie is perfect under thin tops and fitted outfits. Say goodbye to visible bra lines and hello to a seamless bra with a smooth effect. The soft pink neutral shade works beautifully under white tees while adding a touch of femininity.
Breathable, soft, and luxuriously comfortable, the Louie bra is designed to move with you. No digging, no discomfort, just a lightweight, supportive bra that feels like it was made just for you.




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